Prime example that for a publicly traded company the people buying the products are not customers for whom to create value, but a resource to extract value from.
Shareholders are the real customers for whom they create value.
The entire point of maximizing profit is charging the most while expending the least.
It’s a game of seeing how low people’s standards are and trying to lower them even further.
As customers, the secret is to have higher standards. Unfortunately, this generation prides itself on avoiding conflict at all costs so they just take it up the ass and beg for more.
“Every time a customer buys a printer, it’s an investment for us. We are investing in that customer, and if that customer doesn’t print enough or doesn’t use our supplies, it’s a bad investment.”
You hit the nail right on the head. They don’t see their customers as people buying their products, where they typically would be incentivized to deliver a good product at a good price. Instead, they see their customers as people being trapped into some sort of shitty subscription with them, like a cable or cell phone provider.
An HP Printer is a bad investment.
I wouldn’t even use the word investment
My HP 1300n is a beautiful beast of a printer, but I also got it for free and have never put name brand toner in it.
An HP cart is over $200! Meanwhile TrueImage offers theirs for $15/pc.
Exhibit B on CEOs not being worth the obscene money they make. This dude made $20 million in 2022.
And consumers not being able to choose which ink they purchase makes HP printers a bad investment. It goes both ways. It was nice of them to admit what lengths they’ll go to to force us to use their proprietary ink cartridges though.
What investment are they making in customers? Are they selling something at a loss? Should the FTC BoC ask what exactly they mean here?
Yes, they sell the printer for a loss and the ink for a crazy markup.
I have an HP BW laser printer with an offbrand cartridge that I paid a fraction of the price. The printer screams at me about critically low ink since about a year but prints are totally fine and as good as the first day.
I’m sorry for your loss HP… You can suck it
if the customer does not print enough
Meaning all home users are a bad investment for HP.
That explains the ink cartridges malfunctioning before giving enough prints. That’s been engineered into them.
I wonder when someone will come up with a hipstery, fancy-looking printer that sells on the basis of “we don’t give a crap about all that, here’s a bag of ink refills, just pay us more up-front”.
All the tech startups are out there trying to get you into a subscription, I think we’re getting to the point where this is annoying enough that you could sell very expensive, fashionable small-run hardware to people on the basis of not being this.
TIL Customers aren’t customers. Customers are investments.
You say that like it’s a bad thing?
When I buy a jar of peanut butter, if I have a good experience eating it I’m going to buy that brand again. “Investing” in your customers is business speak for making sure your customers have a good experience.
The disconnect here is HP doesn’t seem themselves as being in the “printer” business. They see themselves as being in the ink/paper/repairs business… and they advertise their printers as costing 8.6 cents per page. If you’re happy to pay that much, then I’d argue HP probably is a good choice.
Personally I use a basic Brother laser printer, with cheap paper and cheap toner it comes in at around 1 cent per page. When I need higher quality, I get it printed by a professional printer - those cost quite a bit more than HP’s pricing but I don’t do it often and it’s much higher quality than any (affordable) HP printer.
Fucking Clowns. Being a shareholder means you aren’t buying their shitty printers or what ^^?
The “P” in HP stands for poop.
HP actually stands for (extremly)high profits. It refers to the how much money they make from ink
Typical overreaching corporate dogs
I have a Canon Color LaserJet scanner/copier/printer for documents, and a large format Canon inkjet photo printer. Aftermarket toner, aftermarket ink, and they work flawlessly. I did a ton of research for both. I would never buy an HP printer.
Aftermarket toner, aftermarket ink, and they work flawlessly. I did a ton of research for both. I would never buy an HP printer.
I did the same when I purchased my Samsung color laser. I specifically excluded HP…then Samsung went and sold their entire damn printer division to HP. I refuse to use the Samsung drivers now because I suspect HP would push firmware into the unit blocked non-HP owned toner.
I was fortunate enough to get an older HP color laser MFD that can use 3rd party toner carts. I’ve never bought a first line HP cartridge for it and I never will. My next printer will be some other brand that plays nice with customers.
The only reason I even have this printer now is because I got it crazy cheap off of craigslist about 10 years ago, with extra supplies. When it dies, I’ll get a brother or something better. I’ve bought 3 sets of toner carts for it in 10 years or so for a grand total of maybe 150$, and I use it a lot.
Boo fucking hoo, HP.
