Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.
Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.
Yeah, they’re pricing themselves out of their own market. It’s been happening for years but the recent economic shifts are making it more apparent.
The MacBook Air was $3200 (which is more like $4500 in 2024 dollars) when it was announced in 2008. Early adopters pay for the future of these things and 200,000 AVPs have already been sold.
I’m almost thinking that Apple went too deep into AR/VR when it looked like there was a market for it. So over a year ago they knew this was dead-on-arrival. They’d already committed the R&D and all the facilities and materials for the first production run. Knowing its going to flop, and knowing they’d get only one shot to sell them, they hiked up the price to the point where they could extract the most money from diehard Apple fans before word got out it wasn’t worth it.
They sold out all 200,000 launch day units, so perhaps Apples only mistake was pricing it too low.
It’s almost, but nothing at all, like that.
Sounds like a good observation and analysis.
What’s yours?
I speculate it is a test product to work towards ubiquitous ar glasses in the future. Basically to figure out the big problems, produce a few good apps, etc. before trying to make the true product.