I think these social networks know with a high degree of accuracy how old a given user is. They have a ton of data points about each user, and not all of them collected directly from the user interacting specifically with the site/app.
When I was in the ad buying space in 2010, I was able to segment audiences based on surface level things like demographic. But also more granular things like if they own a grill, or if they are buying swimming pool equipment. Those two data points clearly point to a certain age group.
I’m sure today, ad companies can do even more extrapolation.
I think these social networks know with a high degree of accuracy how old a given user is. They have a ton of data points about each user, and not all of them collected directly from the user interacting specifically with the site/app.
Absolutely true.
When I was in the ad buying space in 2010, I was able to segment audiences based on surface level things like demographic. But also more granular things like if they own a grill, or if they are buying swimming pool equipment. Those two data points clearly point to a certain age group.
I’m sure today, ad companies can do even more extrapolation.
I wouldn’t want to rely on that, they’re already fucking all kinds of automatic checkups
Also, shared devices etc