So it lowers the cost of the car right? Right?

“Corp execs literally don’t care about your bitching, and will perfectly coordinate with other companies corp execs to make sure the same blanket policy is pushed and agreed upon by everyone else in the industry, thus making it the new standard and leaving the customer with no choice against it, for the 69 millionth time”

The only backlash they listen to is the one to their wallets. Remember Netflix password crackdown backlash?

We need Autoworker Unions to refuse this shit with us.

*You wouldn’t download heated seats would you? *

I definitely would.

I worked in design for a major global automaker, I designed and prototyped various user experiences around enabling/disabling features on demand, and paying a subscription. This was 7-8 years ago, and the context was developing countries and what we called “emerging markets” where people just bought bare bones base model vehicles, but there were always 1 or 2 highly desirable features they needed but could only get in a high spec model - they couldn’t afford.

The idea tested very well, they could buy their cheap vehicle and then enable just the things they really need. And they would pay for that. I still think this is a valid and good use case for subscribing, in these markets and for these people.

Somewhere between then and today, sales and marketing entered the chat, and I know because I fought them tooth and nail. What I designed morphed into subscribing to everything for everyone. I don’t work there any more and that’s part of why.